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Small Business Resources > Website Building > Content

Content

This is really what makes or breaks a site. If you don't give people a reason to stay on your site, and more importantly, a reason to keep returning, your website is doomed to failure.

Remember at all times, your visitors do not come to your site specifically to spend money with you - they don't necessarily want to buy anything. They want 'information'. When creating the content of your site, always remember the question in the forefront of your visitor's mind is always 'what's in it for me?' Then make sure you give them something.

Now this doesn't mean you have to give them freebies, or discounts, or anything of the sort. There's generally no need for that. But what you must give them is one or more of the following:

Useful information
Helpful advice and/or tips
Something to entertain them
The opportunity to contact like minded people
Links to other relevant sites

Plus, most importantly, you need to keep the information coming. You should add useful new info to your site at regular intervals, so visitors have a reason to keep coming back. Do this, and traffic to your site should continue growing.

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