Website Appearance

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Small Business Resources > Website Building > Appearance

Over recent years, study after study has shown that there are a number of factors which should be considered when creating a website. Each of these is important to the overall impact and success of your website (and you'll be pleased to know the Zednet solution provides you with all the technical wizardry you need already inbuilt within the software).

So, in order to create a successful website, follow these 6 golden rules:

Appearance

This relates to every one of your main pages, but is particularly important on your home page. Remember, your Home Page is the first thing your visitors see. It's like your 'shop frontage' in the offline world. It needs to look appealing and welcoming to make people want to 'come in' and look around.

Your page should look:

Clean
Uncluttered
Professional
Attractive

Your job is not to try to impress your visitors with lots of flashing gizmos, brash colours, animations etc. Your site should be easy on the eye, and should make people feel immediately at home. Don't distract them with unnecessary gimmicks, or too much clutter; put them immediately at ease. Otherwise, when confronted with too much 'in your face' content, they'll simply click the back button on their browser and go elsewhere.

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