Offline Promotions

Home | About | Contact | Search | Directory

Search

Marketing

General
Search Engines
News Groups
Ezines
Direct email
Banner Ads
Press Releases
Offline Promotions

Site Building

General
Appearance
Content
Speed
Design
Readability
Navigation

Email Sign Up

Forgot Password

Resources

Search the Web
Business News
Internet News
Finance
Product Development
Content Services
Domain Name Search
Order Domain
esubmit

Shopping

Go Shopping

Links

Zednet Home
Instant Websites
Demosuite
Niche Market Advisor
Portal Network
Portalscene

Small Business Resources > Marketing > Offline Promotions

Offline Promotions

Finally, but by no means least, we come to an essential promotional strategy. Take every opportunity to market your Web presence, offline. There are a number of actions you can take immediately to effect this strategy.

First, make sure that your Web address and email address (if you have one) is clearly visible on EVERYTHING which leaves your office:

Letterheads
Business Cards
Leaflets
Brochures
Catalogues
Sales Material
Invoices
Shipping labels
Flyers
Newsletters
Envelopes
Fax Header

You’ve got to let the world know you’re out there in every way you can. We’re still amazed that businesses overlook this, especially when it makes such sense. You wouldn’t think of producing your letterheads for instance without your telephone and/or fax number would you? So why would anyone omit their Web site and email details?

Well we don’t know the answer to that one. It is strange in the extreme. But you’ll not be like that, right? We are sure you’ll always keep it simple ... you’ll always make it easy for people to contact you both online and offline.

And don’t merely leave it at your business stationery. Highlight your Web details on everything else connected to your business:

Cheques
Adverts
Audio/Video Labels
Packaging
Vehicles
Promotional Gifts
Plastic Bags
Containers
Boxes
Voice mail messages
TV/Radio advertising
Press Releases/Articles
Yellow Pages

Have a good look around your work premises. What do you use in the course of your business? What do your customers see regularly?

Have a brainstorming session. Remember, everything that comes into contact with a prospect/customer, or is seen by them, offers you a mini-marketing opportunity. Use it!

Something else you should also consider is tagging a catchy phrase or benefit to your URL. For example, rather than simply printing:

http://www.zednet.co.uk/yoursite

Print:

Quality Wines at Great Prices
http://www.zednet.co.uk/yoursite

Or how about tagging an offer with the address:

For your FREE bottle of red wine:
http://www.zednet.co.uk/yoursite

Just tagging a simple phrase or sales message onto your URL in this manner is enough to pull people to your site. It gives them a reason to take a look.

Note: If yours is a purely local business, promoting your Web presence offline is going to be critical. You absolutely MUST get that URL on EVERYTHING connected to your business.

Furthermore, you should also consider incorporating interesting and useful local information or links into your Web site, and not just information pertaining to your businesses products/services. Remember, always try to come up with reasons for your target audience to visit your site be they local or global.

Previous | Back to Index

# market07