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Small Business
Resources > Website Building > Design Design This is linked to the last and the next points. The design of your site affects the speed of loading and the readability of your text. A quick 'crash course' in design follows: - a) Design the appearance of your site to convey an impression of what your site is about e.g. don't put cutesy animations/graphics onto a serious business site, but you could on a 'fun' special interest site. b) Remember that different colours convey different emotional responses e.g. red/orange/yellow are happy colours; they raise heartbeat and create excitement, whereas blues are colder, more formal, greens are more restful etc. c) Here in the western world, we read pages from top left to bottom right. Your page design should take note of this i.e. this is why most logos are top left of a page and most main links appear down the top left hand side. d) The human eye always instinctively follows the direction an image is pointing: - therefore when including graphics ensure they always point to the centre of the page (e.g. If it is a picture of a bird flying, car travelling etc. ensure it is facing 'into' the page rather than towards the edge of the page. Likewise, if a picture of a person, ensure they are facing 'into' the page, rather than to the edge.) This principle applies to all types of printed material, not just web based content. There are exceptions to these rules, but generally if you stick with these guidelines, you shouldn't go far wrong. |
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