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Small Business
Resource > Website Building > Navigation Navigation One of the biggest failings on many web sites is they are very difficult to navigate around. This is often because the whole site is too cluttered, so you don't really know what to do or where to go. But mostly, it is down to a fundamental design flaw. Many sites have main links in a different order on each of their pages. Some even have some of their main links missing from some pages. The visitor therefore tends to get a bit lost within the site, gives up and ............ goes elsewhere! As a general rule, keep your main navigation links running down the left hand side of you page. Repeat them on all you main pages, and keep them in the same order. Then, especially if your page is quite long, repeat the main links (i.e. Home) at the bottom. It is also often a good idea to add a link saying 'back to top' at the bottom of a long page to save visitors having to scroll back to the top. Next time you go 'surfing' look at the navigational elements of the sites you visit and notice how simple/difficult it is to navigate around the site. You might be surprised how many sites are really bad in this respect. So, these are the golden rules you need to observe when creating your web site. As previously mentioned all of the main 'constructional' elements are incorporated within Zednet sites as standard, so you needn't worry too much about them. As for the actual content, readability, colour/design, well that's down to you. Follow these simple rules, and you should be able to create a site worthy of regular visits. NB: there are other aspects which affect ease of use of a site which are sadly lacking on most sites out there. Perhaps the most important is badly designed ordering systems, or worse still, no facility to place orders at all!! If you're a regular Internet user you'll know what I mean. How many times have you been to a site, wanted to order something, but cannot find a link to an order form (or shopping cart) because the site owner has made it difficult for you to find it!! Defies belief doesn't it, but it's an all too familiar occurrence! Back to basics again: - your site needs to be easy to navigate around, clear and easy to read, fast loading, and if you are selling anything, it must be easy to order from. It's not difficult. Not if you follow the golden rules. |
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