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Time to take ACTION If you've read the articles on Website Marketing you will see there is a wide variety of methods at your disposal to promote your site. The two most important of these initially being the first and the last. You should immediately register your Web address with the major search engines and make plans to incorporate your URL offline in everything connected to your business (especially if you run a local business). But whatever you do, you must take ACTION. The bottom-line is if you don’t let people know you exist on the Net, no one will ever see your site. And that would be a great shame because there is just so much you can do with both your Web site and the Internet. It truly is like opening the door to a whole new world ... step into it and take control of your business. So whether you’re running an International, national, regional or entirely local business, build in a marketing strategy to attract people to your Web site immediately. It should become an integral part of your ongoing promotional campaign to drum up more business and more contacts. And remember, there is nothing abstract about using the Internet commercially. After all, it is nothing more than just another medium. Another way to find customers and prospects. Another tool for you to use to display your products/services. Another method of addressing customer queries quickly and effectively. Another way of generating awareness. It’s a tool, just as the telephone and fax machines are tools in your business. And it’s a customer-gathering vehicle, just as advertising in the local media or on the radio are vehicles. Employ it as part of your business ... AND USE IT EVERY DAY! But above all, just remember, to make your site a success, the keywords are: Promote ... Promote ... Promote
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